CoverGirl Hires The Very First “CoverBoy”

CoverGirl has a new spokesmodel that’s making headlines.

17-year-old James Charles will be the first ever “CoverBoy”.

On Tuesday, CoverGirl ambassador Katy Perry took to Instagram to break the news that the beauty company had signed the New York-based makeup artist who’s still a senior in high school, but already has nearly 430k Instagram followers.

He’s the first male ambassador for the cosmetics giant in its nearly 60 years as a brand according to USA Today.

CoverGirl says it wants to work with “role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” Teen Vogue reports.

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