New Music to Know: How Cole Swindell Went From Luke Bryan’s Merch Guy to Opening Act

By Annie Reuter

When Cole Swindell took a job as Luke Bryan‘s merch guy, he never imagined it would land him a slot as his opener. But he definitely dreamed about it.

Swindell first met Bryan as a college student at Georgia Southern University, the same school the Crash My Party singer attended a few years earlier. “When I was in college he had already moved to Nashville,” Swindell told “He came into town to do a show [and] me and my buddies were sitting on the front porch of the fraternity house waiting on his show that night. He came up needing to change his strings and played something he had written and I was like, ‘Man, that’s what I have to do.'”

The two kept in touch and when Swindell moved to Nashville nearly six years ago, Bryan happened to need a merch guy. Swindell needed a job, but while on the road he focused on songwriting and began writing with the “Drink A Beer” singer and Florida Georgia Line, who were Bryan’s opening act at the time.

“Just getting to write songs out on the road like that, that’s what got me started,” Swindell said. “Everybody has their own path and mine started through songwriting.”

Read more about Swindell’s journey from merch guy to opening act on


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